Facebook policy changes are failing to provoke ads as Coca-Cola adverts

Facebook has announced changes to its policies around hate speech and voter suppression but has taken measures to ease the wave of companies pulling advertisements from the platform behind the online hate-spreading speech.

CEO, Mark Zuckerberg, announced a change to several policies on Friday, hours after the multi-national university said it would take advertising from the platform for the next six months

Zuckerberg's announcement, however, does not raise the company's demands for change. On Friday, Coca-Cola, Honda, chocolate brand Hershey, and apparel companies Lululemon and Johnsport joined more than 100 brands to boycott advertising on Facebook

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Joining Unilever's boycott puts significant pressure on Facebook, said Nicole Perwin, principal analyst at Mark Research Firm. As one of the largest advertisers in the world, its dynamics can affect how it is pursued by other brand advertisers. This is at a higher cost than other companies, and on more platforms, including Instagram and Twitter

"This identifies a deeper problem with the user-generated content platform, as political differences should be expected on any such platform."She said.

The changes announced on Friday are very significant, following the months-long performance of Facebook employees and lawmakers, critics say.

Facebook said it would behave in the same way as Twitter, labeling posts might be a violation of their policies but they were allowed to stay on the platform because they considered new views.

Zuckerberg said the platform would also include a link to his post-polling center on any post, with no regard for voting, and with politicians: "It's not a decision whether these posts are true themselves," Zuckerberg said.

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The new policies have come as a change from previous positions on Facebook. As noted last week, the company makes it clear that Facebook doesn't pay much attention to the language that Trump uses to force voters to suppress voting, calling Trump's posts a "legitimate debate."

Zuckerberg also stated in the video that posts that "cause violence or deprive people of their right to vote" are removed by who posts them or whether they are considered newsworthy.

"I'm optimistic that we're going to move on to those challenges," Zuckerberg said. "I think we will be able to do this while maintaining our democratic traditions about free expression and voting, and I am convinced that Facebook is a force for good in that journey."

Pressure on Facebook to moderate hate speech has intensified in the past week when the platform refused to make false and provocative statements by DonaldTrump, despite Labor responding to a rival platform Twitter, a walkout And offers the company more to address hate speech and violence.

Many new policies are changing the way Facebook views, living change agents, a coalition of 55 civil rights groups committed to fighting hate online.

On Facebook today, the collective voice of different consumers has won against the threats of hateful politicians and white extremists, but we need more enforcement, said Jessica J. Gonzalez, co-founder of Terms and Change on Facebook. - The ABC of Free Press.

Change Terms Changing There are more than 100 white fisheries Facebook accounts that are still active on the platform. Others noted that a post on Donald Trump's post about killing offenders during a civil rights protest continues.

Zuckerberg also said that the company would not change its policies to allow for false advertising in paid political advertising. Rashid Robinson of Color of Change said the CEO's statement "wasted 11 minutes to reflect change".

"The new changes to Zuckerberg haven't been enough," Robinson said on Twitter. "Labeling" new content, so people can decide for themselves is not a new policy. It's exactly the same, and it won't cut it.